In order to coincide with the discharge, a brand new Yes I Was campaign will star celebrity & entrepreneur Shay Mitchell
PARIS, Feb. 14, 2020 /PRNewswire/ —
Yes I actually Am. With A Funds ‘A’.
A collection of 3 fragrances, 3 scents, 3 colors that celebrates today’s generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up. A true brand mission to empower young girls to express their identity, their independence, their originality. Every one of them can now select her color to state a element of her personality: the power girl with Yes I Am (Red), the cool girl with Yes I Am (Pink), or the Unexpected one with the new Yes We Am Fabulous (Purple).
Yes I Am carries its hashtag #POWERISYOURS with pride.
The range echoes the challenges that drive these young women. Hyper-connected, independent, strong and unapologetic, they no longer see beauty because a diktat but because a confidence-booster. Their approach to femininity serves to fulfill their own desires, rather than all those of others; they are breaking the code and bringing new messages of feminity: claiming women independency!
Are You Fabulous? Yes I Am
Hot on the heels of Yes We Am and Yes We Am Pink comes the fragrance’s boldest, most amazing iteration yet: Yes I Am Fabulous.
A statement of empowerment, for a younger woman set on composing her own story, defining that she is and where the girl is going, and not taking no for an answer. Yes I Am Fabulous is the fragrance with regard to a generation discovering the extent of its ambition. With Yes I Am Fabulous, the lady unveils a facet associated with femininity that up to now got not been covered simply by Cacharel: bolder, more sexual, more glamourous and unforeseen. She hails from the right here and now. She grows on the thrills plus sensations of every second.
A Fragrance That Is usually As Outspoken As This Is Sensual
The three or more Yes I Am perfumes share a signature contract. The ‘Spicy Cremoso’ is usually a never-seen before combo of contrasting scents: the sensual creamy accord vs a powerful, spicy Cardamom.
While the original Indeed I Am represents women power and independence plus last year’s Yes I actually Am Pink corresponds in order to a more playful personality with a Floral Cremoso Accord, Yes I Was Fabulous embraces boldness plus sensuality — it is intensely sexy.
The strong Fruity Cremoso accord accentuate Indeed We are Fabulous’ message associated with outspoken femininity.
The aforementioned Cardamom is enveloped within an audacious concoction associated with smooth Blackberry and tangy Rhubarb, and amplified along with Pink Pepper. At the heart, a seductive blend of Jasmin Sambac and Ginger Flower is given an addictive boost by Crimson Heliotrope. Finally, the advanced sensuality of a Santal and Vanilla accord finds a fitting contrast in a Fresh Hazelnut Dairy accord.
Yes I Am’s Lipstick-Inspired Packaging
Yes We Am’s packaging mimicks the visual vocabulary of make-up: it is modeled after the lipstick, maybe probably the most powerful symbol of fully owned femininity. It will be a bottle created with regard to impact. A manifestation of empowerment.
The art deco-inspired bottle brings to thoughts super-sized lipsticks. The smoky glass is intricately quilted, the spray top imprinted with the C of Cacharel, the collar gold-toned. Whereas dark glass is normally related to masculine strength, Yes I Am reappropriates it to express feminine power.
Each of the three fragrances comes with its personal signature colour: red with regard to Yes I Am, pink with regard to Yes I Am Pink, because for Yes I Am Fabulous — a captivating, glossy purple.
Introducing Shay Mitchell, The Voice Of A Generation
Amplifying Yes I Am’s message of empowerment, the new campaign stars Shay Mitchell.
Shay Mitchell is a multi-talented innovative force as an actress, producer, entrepreneur, writer and influencer. She is usually most recognizable for the girl leading role as Emily Fields on Freeform’s strike series PRETTY LITTLE LIARS. The show was identified for consistently breaking information for the most messaged episodes in television set background and won annually on the Teen Choice Awards. Mitchell was nominated for Greatest Actress at both The particular Teen Choice and Individuals Choice Awards.
Mitchell presently stars on Hulu’s brand new comedy series DOLLFACE opposing Kat Dennings and Brenda Song. She also was seen in the Greg Berlanti produced Netflix series, A PERSON, opposite Penn Badgley.
Mitchell is in a little league of her own from establishing herself as the leading force in the particular new age of social networking by not only boasting an impressive social media following, but also by generating a YouTube lifestyle route and creating clothing and rings lines. She is the Co-Founder and Creative Director of BEIS, an on-the-go lifestyle brand inspired by her passion for journey.
With more than 4 million YouTube subscribers and near to 26 million Instagram followers — endearingly called the Mitchies – Shay will be an influential social networking existence and an acclaimed Gen Z icon. She is 1 of the top one hundred worldwide influencer.
Yes We Am’s Global Sorority
Focused by French artist and director So Me, the new Yes I Feel film communicates a positive message of female empowerment. It stars Shay Mitchell and her global sorority of independent young women: Mademoiselle Gloria (@gloria_nbr), a leading French influencer admired with regard to her proud stance on body-positivism; Rachel Tee-Tyler (@rachelteetyler), a Filipino-Australian gender and psychology graduate who found fame as a street style blogger; Spanish top influencer and make-up junkie Marta Lozano (@martalozanop); and illustrator and model Cajsa Wessberg (@cajsawessberg), Sweden’s Biggest Beauty rebel, according to Vogue.
So Me has directed videos for Kanye West, Kid Cudi, Justice and MGMT, is the art director of cult music label Ed Banger Records and the main designer of trendy Paris streetwear label Club 75. The soundtrack features Norman – Feelin’ Good.
About Cacharel Parfums
Synonymous with youth and freedom since 1978, Cacharel fragrances are the olfactory companions of the various phases in a young woman’s life.
Following the legends that are Anaïs Anaïs — a girl’s first perfume — and Amor Amor — a declaration of first love — Cacharel Parfums embraces youthful independence with Yes I Am collection.
To know more about the brand, its campaign and products:
Power is Yours, Share Your Color
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