Copywriting vs. Content writing, They both the same or not?
The one-word answer is NO, they are not the same things. When comparing Copywriting vs. Content writing it is like comparing Apple and Orange. Although there are a lot of similarities between them, there are also dissimilarities. For fresh content writers looking out for work, it is highly vital to understand the major differences between these Copywriting vs. Content writing. So we’re pinpointing the primary differences between these 2 concepts.
- End goal
- The job of Copywriters and Content writers (Their jobs)
- Their Types
- Do we need both?
- Types of traffic they divert
The greatest differentiation between copywriting and content writing lies in its end goal. Copywriting is selling & promoting your personas about your brand on the other hand content writing is nicely telling them about it while delivering powerful & valuable content.
Copywriting is the skill of selling out people on behalf of the idea, brand, or ideology. The best copywriting usually focuses on the products and ideology of a brand together for branding. Copywriting feels like an advertisement in nature as its end goal is to insist customers on using a brand’s products or services.
Content writing is the ability to create educational and powerful content. It usually contains to either inform, educate, or entertain nature; it requires to have a clear purpose or reason behind the writing.
it sounds like representing the brand’s voice, it has to be readable content. The actual content writing is focused on the quality of the writing area, no matter if it is coming from a brand or a publisher. For brands or few data-driven publishers, content writing aligns with strategic business and marketing goals to engage audiences and potential clients.
In one line : content writing provides information along to your audience while copywriting tells about your brand.
The job of Copywriters and Content writers (Their jobs)
Another dissimilarity between copywriting and content writing involves their job description. A copywriter is an expert person whose job is to produce the copy. This can happen in multiple forms, but the general idea is that a copywriter writes marketing stuff. It is the area of their expertise.
A content writer can be anyone. They are not necessarily a pro expert writer person, but someone who writes content. Due to the democratization of the internet, anyone can write now, including professionals, executives, authors, bloggers, software engineers, CEOs, brands, etc. Of course, the best content writers know the craft of content writing, but it may not be their real trade.
A copywriter writes on marketing stuff, a content writer writes normal content, but what kinds of marketing stuff and content we are talking about? This is the last major difference between the two.
Nowadays the internet changed the scope of what copywriters can write for beyond humorous trademarks. Today, the list includes, but is not limited on:
- Video scripts
- Ads, online and off
- Direct mail letters
- Slogans and taglines
- Television & radio commercial scripts
- Web page content
- White papers
- SEO content
- Sales letters
- Jingle lyrics
- Social media
- Email campaigns
- Press releases
Likewise, content writing has several opportunities to write every kind of content, including, but also not limited to:
- Email newsletters
- Print magazines
- Blog posts
- Newspaper articles
- Social media posts
- Magazine features
Do we need both?
Of course! Although there are some clear dissimilarities between both of them, for sure they are also connected. If you want to begin an internet business you need both copywriters and content writers. A content writer will write SEO content for your blog or website, telling people about your brand. A copywriter will create SEO pitches that attract new users.
Types of traffic they divert
This last point on the differences between a copywriter vs. a content writer is Copywriters gain organic traffic, while copywriters drive traffic into leads or sales.
The difference between content writing and copywriting is vital. Content educates, with the end goal of selling later. Copy sells, driving action while being catchy. Having the right mix of content and copywriting expertise will drive the success of your marketing struggles. But if you are running an online business that both copywriter and content writer will be beneficial for you.