Herzogenaurach, Germany: <p>The recently announced PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA.</p>
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PUMA Ambassador and Norwegian World Chess Champion Magnus Carlsen speaks about his motivation to stay at the highest level in his sports and how he became the highest-rated player in history, in a video interview with sports company PUMA. (Photographer/Videographer: Pelle Lannefors)
With the ‘Only See Great’ campaign, PUMA explores the career path of its brand ambassadors, as they talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see.
In the interview, Carlsen talks about his extraordinary performances, winning his first Grandmaster title at 13 years old, and how the journey to success and a balanced mix of physical training and a healthy lifestyle is giving him the energy to succeed.
“I have never been motivated for specific goals in my chess career. I just always wanted to learn to be better each time that I play and now I do have a goal of being the first player to reach that 2900 rating inflation in chess, but what’s more important to me is the journey that would possibly get me there. It’s being able to do all the right things to give myself a chance to do that. I care about this a lot in my day to day life.”
Carlsen, an avid sport fan, says his biggest motivation is the competition: “I love sports and that’s how I train. I do football, I started to play padel recently, I also do some exercises with a personal trainer but I always try to make it as a competition. That is what motivates me.”
About the longest chess game in the World Championship in Dubai, Carlsen says: “What was most memorable for me personally, during the last 1h of play, is that I was very calm. I was not stressed, even though there was only little time on the clock, and what I felt after I made the last move was just deep satisfaction of having pulled through and having done things the right way at the end.”
The idea for PUMA’s “Only See Great” campaign was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter who first said, “I only see great. I don’t see good. I don’t see compromise. We should always strive to make something great, something that will last.”
To watch the full interview with Magnus Carlsen, please click the link below:https://youtu.be/qaapV7iu1V8
Photographer/Videographer: Pelle Lannefors
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.