HONG KONG, March 16, 2022 /PRNewswire/ — Cision PR Newswire and Nativo announced today they have entered into an exclusive partnership to integrate earned and paid media through sponsored native placement of brand news and content. Through PR Newswire and Nativo’s new Sponsored Placement solution, brands can now get guaranteed placement of their content, including news releases, product announcements, environmental, social and governance (ESG) news and many more brand messages, across to thousands of publishers.
This partnership provides a new way for public relations professionals to distribute and analyze the impact of branded content and enables PR agencies to sell robust guaranteed placement packages to their clients. The seamless format of a Sponsored Placement allows brands to drive engagement by reaching audiences on the channels they prefer and trust.
The Benefits of Sponsored Placement
Sponsored Placement delivers the reach and visibility of branded content by creating an editorial placement that links to the press release in a patented native article format. Exclusive to PR Newswire, the Sponsored Placement fits seamlessly into a publisher’s news feed by matching the visual design and function of the website. Once clicked, the Sponsored Placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.
“This partnership will enable brands to deliver more targeted messages across their earned and paid channels,” said Nicole Guillot, Chief Operating Officer for Cision. “Our Sponsored Placement offerings now enhance a brand’s ability to reach a much wider audience to drive authentic engagement with their consumers through their messages in a way that is both valuable and intuitive for audiences.”
“This partnership between two respective leaders in communications and digital advertising will accelerate the convergence between earned and paid media,” said Justin Choi, Nativo’s Founder and CEO. “More than ever, brands need to engage consumers with authentic stories, and this partnership lets them do that at scale with a new level of control, measurement, and insights.”
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Nativo empowers brands and publishers with the world’s most advanced technology for content. For brands, Nativo enables storytelling at scale with the largest native reach and reveals insights that unlock return-on-content. For publishers, Nativo enriches monetization with the most comprehensive platform for next-generation ad formats and breakthrough technology for delivering ads. Nativo’s mission is to equip advertising for the age of content while improving the web experience and creating meaningful connections for today’s digital consumer.
As a global leader in PR, IR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. Through a suite of IR services, PR Newswire helps companies meet their communications and disclosure needs. A network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.