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Thursday, October, 6, 2022

Press Release

ViewLift Bolsters Presence in India, Adds New Sales Director and Launches New Customer, Oho Gujarati

Leading global video streaming solution provider hires sales director and is selected by a leading regional VOD platform to scale its distribution, furthering its presence in India

GURGAON, India, March 16, 2022 /PRNewswire/ — ViewLift, a global leader in end-to-end streaming and OTT (over-the-top) solutions, announced today the addition of Manish Manwani as sales director to oversee strategic outreach in India. Additionally, the company announced its new customer, Oho Gujarati, the first VOD entertainment platform dedicated to Gujarati content. The platform selected ViewLift to modernize and scale its existing platform to reach global audiences.

With more than six years of experience across sales for the broadcasting and streaming industry, Manwani will oversee the sales outreach across India’s streaming and content space and drive revenue growth. Before ViewLift, Manwani served as sales manager and senior executive at leading broadcast media companies, Planetcast Media Services and Viu. While at Planetcast, Manwani spearheaded the OTT vertical with a major revenue focus on the Indian market.

“As we’re bolstering our presence across India, Manish will play an intricate role on our team to propel us even further as the leading digital content distribution platform,” said Manik Bambha, co-founder and president at ViewLift. “His extensive background in streaming and monetization strategies, along with the respect he has achieved throughout his career in India, will allow him to integrate tightly with our team as we continue our growth across India.”

In addition to Manish as sales director, ViewLift announced its new customer, Oho Gujarati, to bolster its business presence across India. Roughly 60 million people across the globe speak the Gujarati language, creating the need for hyper-local content for Gujarati speakers. With a mission to provide entertainment across India, Oho Gujarati launched in March 2021 and has over 50,000 subscribers. The streaming platform has 26 hours of original content, including 18 originals, and plans to release two originals every month.

“Choosing to partner with ViewLift was a no-brainer as we’re scaling our service to additional platforms and seek to create a more seamless viewing experience,” said Suryadeep Basiya, CEO at Oho Gujarati. “We chose ViewLift as we’re working on migrating our platform into a premium and global OTT solution. This partnership will help us in offering a better viewing experience and grow our subscriber base. ViewLift’s experience in the OTT space is unmatched.”

Since its founding in 2014, ViewLift has helped launch six platforms in India while staffing 75 consultants to help grow the company. As more and more content providers see the value in OTT platforms, ViewLift will continue to grow and meet the needs of the industry.

For more information about ViewLift and its OTT solutions, visit 

About ViewLift: ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters and others to monetize their content through native branded apps on major OTT devices including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift operates across the digital ecosystem, understanding each device’s unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time.


About Oho Gujarati: Oho Gujarati is the premium video on-demand streaming platform for Gujarati language for the global audience. It was launched in March 2021 and is owned by CineMan Productions, a leading film production house and Khushi Advertising. The platform has over 26 hours of original content, including 18 originals, and plans to release two originals every month.

Media Contact: Ashlea Alley BLASTmedia for ViewLift viewlift@blastmedia.com317.806.190

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Disclaimer: This Press Release has not been vetted or endorsed by The Eastern Herald's editorial staff.

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