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Saturday, July, 2, 2022

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Press Release

Levi’s® X Deepika Padukone Launch Season 2 of Their Collaboration
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Mumbai, Maharashtra, India:
 Do you feel that? The sense of hope and optimism that comes with bright sunny days? After a successful first season, the second season of Levi’s®️ x Deepika Padukone is here. The collection is forward-looking, full of fun and represents all things summer. Freshness, ease and bright happy colours – summer in a box!

 

Inspired by Padukone’s signature cool athleisure-meets-effortlessly sexy style, the collection features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of spirit-lifting colors and earthy neutrals. Taking cue from the expressive style of the 1970s, the collection is a little looser, a little slouchier but unequivocally Levi’s®️.

 
For me, the second season of my collaboration with Levi’s® is what summer truly feels like; bright, joyful and happy. It’s a reflection of my personal style married with what is quintessential Levi’s®️” said Deepika Padukone.

 

The collection’s stand-out pieces feature an of-the-moment co-ord that gets a summery, almost DIY upgrade. It also includes a Levi’s® throwback-inspired 90’s Trucker and high-waist taper fit and extra wide-leg fit made of Hydro-dipped Indigo or an all-over rainbow marbling. 

 

Denim is an integral part of this collection. It takes the form of vintage-inspired, super versatile, high-rise wardrobe staples like the 70’s high flare and 70’s high slim straight, both featuring a retro rise with a curve-hugging fit and a slight stacking in the latter. Bridging youthful and contemporary style, the High Loose and High Loose Taper has an easy casual appeal with a tapered leg for a vintage-inspired look. Women’s high loose jeans has an on-trend waist-emphasizing high rise look which is loose through the hip and thigh for the ultimate relaxed fit. The collection also features a High Waisted Cropped Flare, yet another high rise, relaxed through the hip and thigh with a flare at the ankle making it a perfect fit to show off your waist and your shoes!

 

This collection is tied together by some summer essentials like tie-dyes in bright pops of colours as well as features an earthy-toned range of shirts and tops. Further committing to a new love of comfort with style, we see a range of hybrid & elevated sweat-dresses and sweatsuits. The collaboration also draws from Padukone’s love of classics with a twist and features a blazer and short set, shirts with dramatic sleeves and pleats to jumpsuits, all grounded in earthy and neutral tones.

 
“Co-creating & collaborating with one of India’s biggest fashion icons to bring to life a collection that reflects our shared values of being authentic and effortless. We’re thrilled with the season of this iconic collaboration. This season is fresh, youthful and energetic while remaining an uncompromisable blend of Deepika and Levi’s® says Arunkumar Nath, Acting Managing Director & Sr. Director Finance- South Asia, Middle East & Africa at Levi Strauss & Co.,”

 

The Levi’s®️ x Deepika Padukone collaboration is responsibly made, in line with Levi’s® commitment to sustainability. More than 60% of the collaboration line is sustainably sourced with 100% of the line ethically produced. Featuring organic cotton, super-soft Tencel made from wood pulp, cottonized hemp and denim produced with the brand’s Water<Less® technology, the line allows consumers to make a statement, with sustainability at the forefront.

 

The Levi’s®x Deepika Padukone Collaboration 2.0 will be available at Levi’s®  retail outlets, Levi.in and select partner e-commerce platforms from today.

 

Campaign Film Link: Levi’s X Deepika Padukone season 2

Product Imagery: Levi’s X Deepika Padukone Season 2 Product Image
About the Levi’s® brand

The Levi’s®️ brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading Jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about Levi’s® brand, its products, and stores, please visit levi.in.

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Disclaimer: This Press Release has not been vetted or endorsed by The Eastern Herald's editorial staff.
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