Truly International News Journal

Truly International News Journal

Friday, October, 7, 2022

Press Release

Thrive Adopts what3words for Precise on-Demand Food Deliveries Across India


Mumbai, Maharashtra, India:

  • Thrive Now, the modern ordering system for restaurants has integrated their platform with global addressing technology, what3words.
  • This partnership will enable 9500+ restaurants across 76 cities in India to optimise food deliveries for their customers.
  • This is thanks to the precise delivery locations that customers provide by means of their three words that correspond to their address, while placing an order itself.


Thrive Now, one of India’s most widely accepted new age ordering system for restaurants has integrated their platform with the innovating global addressing technology, what3words. This partnership will enable thousands of Thrive’s restaurant partners to optimise food deliveries for their customers and improve their experience.Going forward, customers can simply add the what3words that correspond to their address while placing the order itself and ensure a seamless delivery experience without back and forth with the riders.


In India, deliveries of any kind can be challenging. The country is home to bustling megacities and vast landscapes of unaddressed land. There are varying regional address formats across the country, and many streets and localities are often unnamed or difficult to navigate to. Delivery drivers can struggle to find exact drop-off locations – from the correct entrance of an apartment block, or an unmarked home. Addresses aren’t always accurate, postal codes cover broad areas, and location pins drop in the middle of buildings.


These are problems what3words is designed to solve. It has divided the globe into a grid of 3m x 3m squares, and given each square a unique combination of three random words: a what3words address. For example, [///caring.trick.handrail] identifies the perfect spot to take a photo of the iconic Taj Mahal. what3words is available in over 50 languages, including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Odia, and Punjabi. With a what3words address, delivery drivers know exactly where to go, and food orders arrive fresh and on time.


As of today, Thrive enables over 9500 restaurants across 76 cities in India, including Americano, Evoo Eatery, Toast Doughnut Shop, Suzette, Natural Ice Creams, Apsara Ice Creams, The Bombay Canteen, Fab Cafe and Punjab Grill, to deliver directly to their customers.


Thrive Now has been driving the order direct movement in India, aiding restaurants to reduce their dependency on aggregators. Thrive unbundles the aggregator value proposition and allows restaurants to work with solutions of their choice thanks to its integrations with major POS systems such as Petpooja, POSist and Posify along with logistics service providers such as Dunzo, Shadowfax and Borzo. The brand works with restaurant partners and merchants across the country, and is steadily building their base. Their portfolio of partners has proliferated, being partnered with commercial kitchens, chains and franchises, cloud kitchens, stand-alone restaurants, as well as home chefs and bakers.


Krishi Fagwani, CEO and co-founder at Thrive comments: “This collaboration is one that makes the whole process of direct ordering a lot more seamless for every entity involved. Whether our restaurant partners, our 3rd party delivery integrations, or the end consumer too. We’re looking forward to understanding consumer feedback, to constantly keep a tab on how the integration is working out for them as a value added proposition. Our primary objective of making this technology available to all our restaurant partners is to promote the norm of #OrderDirect.”


Chris Sheldrick, Co-founder and CEO of what3words adds: “It can be very frustrating when a food order arrives late or cold. In order to offer the ultimate on-demand delivery experience, precise addressing is key. Now, Thrive and its restaurant partners can rest assured, knowing that with a what3words address, the driver will know exactly where to go.”

About Thrive


Thrive Now is the modern ordering system for restaurants that enables them to deliver directly to customers and reduce dependency on aggregators. Established in May 2020, Thrive was founded by the same entrepreneur trio behind Hashtag Loyalty, a SaaS platform providing marketing automation & CRM for offline retail, which is now available as Thrive Marketing.


Unlike any other solution, Thrive Now is a restaurant-first platform that is built along with restaurateurs itself and fulfils all their needs to ensure success. It unbundles the aggregator value proposition and allows restaurants to work with partners of their choice thanks to its integrations with major POS systems such as Petpooja, POSist and Posify along with logistics service providers such as Dunzo, Shadowfax and Borzo.


Most importantly, Thrive Now charges a fair and low fee of just 3% on an order as opposed to the hefty 25-30% commission charged by aggregators. It also ensures restaurants complete transparency and the rightful ownership of their customer data; and the host of Thrive Marketing features such as loyalty, feedback, integrated Facebook ads, referrals and more, help restaurants leverage this very data to acquire and retain customers.


Thrive Now works with some of the finest restaurateurs across the country, and has raised strategic capital from India’s largest food services company – Jubilant FoodWorks, along with Whiteboard Capital, Ahimsa Capital and the Razorpay founders being invested in the brand.


About what3words


Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.


The free what3words app, available for [iOS] and [Android], and the [online map] enable people to find, share and navigate to what3words addresses in 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.


what3words has a team of over 100 people, across offices in the UK, USA, Germany, India and Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and Sony Innovation Fund.


what3words began operations in India in 2019, and is now accepted across a number of platforms including TVS Motor, Triumph Motorcycles, Tata Motors and Mercedes-Benz vehicles. Companies such as Imagine Online, Nirmalaya, TWF Flours, Evocus H2O, Dorje Teas, have also adopted the technology so their users can input what3words addresses into their checkouts for hassle-free deliveries. DriveU, one of the largest driver aggregator platforms in India, uses what3words so drivers and riders can save precise drop-off and pick-up locations. Lots of Airbnb and Homestays of India hosts use what3words to help visitors find their home, and guests at Royal Orchid & Regenta Hotels, amã Stays & Trails by IHCL, The Fern Hotels & Resorts, can find the what3words address of the exact property entrance on their booking confirmation.

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Disclaimer: This Press Release has not been vetted or endorsed by The Eastern Herald's editorial staff.

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