This time, layoffs have affected, in particular, product managers, data scientists and engineers who ensure the proper functioning of the site. Esther Crawford, director of product management at Twitter, who oversaw the introduction of account verification fees, is believed to be among the laid off employees. Last year, Musk identified subscription revenue growth as a key goal for Twitter, which relied on ads for most of its revenue before its takeover by the billionaire.
An example of Musk’s tough approach to management was her reaction to a photo of Crawford sleeping on the floor in her Twitter office, which she retweeted with the hashtag #SleepWhereYouWork. Musk, ultimately, didn’t appreciate such a joke. Crawford wrote on Sunday that she was “very proud” of her team as she criticized people who mocked or made fun of her achievements, although she did not directly confirm her departure.
Musk laid off half of Twitter’s employees, or about 3,750 people, days after taking over the company. Hundreds more left in the weeks after he demanded that employees pledge to be “hardcore” or quit. Musk said in December that his drive to cut costs meant Twitter was “no longer on the fast track to bankruptcy”, but would continue to take cost-cutting measures through 2023, the Guardian notes. .
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