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Tuesday, March 21, 2023

Rihanna and Puma renew their partnership

Rihanna returns to work with sporting goods manufacturer Puma. In 2014, the singer was appointed creative director of women’s clothing at the company, which eventually led her to collaborate with her already under her own brand Fenty X Puma.

Puma social media post about Rihanna’s comeback. March 2023.

Photo source: social networks.

Some of Rihanna’s designs, including her take on the classic Puma suede chunky Creepers sneakers, sold out within hours of going on sale. The singer’s collaboration with Puma has also resulted in several high-profile fashion shows in Paris and New York. However, in 2018, joint work was suspended for almost five years.

At the same time, when announcing a new round of partnership, the parties decided to cautiously keep silent about plans for the production of certain sporting goods.

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