As a result of the escalating costs, Swedes journey to Norway to indulge in retail therapy.

In recent decades, Norwegians have traveled to the border regions of Sweden to buy food at cheaper prices. However, the situation has now changed and the flow of food shoppers is going in the opposite direction. According to Expressen, this is due to the fact that food prices in Sweden increased by 21% from July 2021 to January 2023, while in Norway the corresponding figure is only 9%.

Fruits and vegetables have become cheaper on the Norwegian side, leading to increased sales in stores on the border with Sweden. For example, fruit and vegetable sales at Anders Fjelstad’s store in Orje increased by 14% in the first months of the year. The store owner noted that this growth is associated with Swedish customers.

The First Deputy Governor of the Swedish Central Bank, Anna Breman, noted that the increase in food prices has affected families with children the most, as their percentage increase in prices (17%) is higher than the national average (12%). She pointed out that this is very difficult for many families. This information is also transmitted by Expressen.