Fluctuations in the prices of consumer goods are costing German consumers dearly, according to the study. According to an estimate commissioned by Barclays, the difference between the cheapest month and the most expensive month in 2022 averaged 8.5%. The study covered 300 product names.
In terms of relevant consumer spending, this equates to €43 billion, or just over €1,000 per household. If we consider all the goods and services that are also used to calculate inflation – rent, electricity and gas, or food – the maximum price fluctuation was even more than 10%. In monetary terms, this represents approximately 200 billion euros, or approximately 5,000 euros per household.
“Price fluctuations can be a problem, particularly when purchases cannot be delayed,” said Tobias Griss, head of European retail banking at Barclays. “As a comparison of consumer trends and prices between 2015 and 2022 shows, planning your shopping time wisely can often save you money.”
Sometimes cheap, sometimes expensive
According to the analysis, January was most often the cheapest month when it came to buying home and garden items, fashion and accessories, cars and automotive supplies. For electronic products, on the other hand, the picture is quite varied: for example, e-readers and PC accessories were statistically the cheapest during the spring months from March to May. Home theater systems and audio equipment such as headphones were offered at the lowest possible prices between June and September. Monitors, printers and laptops, on the other hand, were the cheapest in the fall. For televisions, game consoles and digital cameras, the chances of getting a good price were particularly high in December.
In 2022, prices fluctuated especially for fashion new releases – 11.1%, followed by home and garden items – 9.1%, followed by cars and automotive accessories – 7.8%. According to the survey, it is also a good idea to buy electronic products such as digital cameras, e-readers or televisions at low prices. In this segment, average prices differ by 7.1%.
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