The ‘Castaway’ and ‘Forrest Gump’ hero says on Adam Buxton’s podcast that he could still appear in modern films even after his death, thanks to ‘the use of technological tools to reproduce his images’ .
With this perception comes many “astonishing” and “terrifying” scenarios both for art creators in general, about the extent to which AI tools can be used in the industry, the limits of their effects on workers in general, and many of the questions raised by the incredible development of these technologies in a short time.
Despite the great uproar caused by these modern tools, they are still in their infancy, amid the rapid developments and amazing revolutionary innovations that art creators have generally benefited from in one way or another in their work, and they expect more future influences that can mean a lot (positive or negative) Could generative AI tools be a major “bet horse” on the future of the film industry?
Associate Professor in the College of Journalism and Communication, Department of Media Production at the University of Florida, director James Papanikos said in statements exclusive to Sky News Arabia:
I am convinced that artificial intelligence will be greatly involved in the future of the film industry. A method is exactly what Tom Hanks is referring to. There’s no reason an actor like Tom Hanks (or any other major international star) can continue to star in movies (and commercials) long after his death. Deep Fake AI makes it possible! Even weirder, I think, is that the AI ​​can create “actors” that don’t exist in real life, that are just computerized image creations, so they don’t have to be paid …but will the audience know if they’re made of pictures or real people? They don’t have to. Maybe there will be a website with fake lives created for each of these (computer generated) fake actors? It’s a bit scary!
Director’s role
On the other hand: Are AI tools threatening the work of filmmakers? “I don’t think AI is a threat to screenwriters, at least not yet,” says the associate professor at the University of Florida’s College of Journalism and Communication, noting that:
Right now, because ChapGPT exists, writers can use AI to create first drafts of scenes, and then they can improve those first drafts and make them worth shooting. You can have the AI ​​script now, which is efficient, but not very good. So writers are still very important. However, AI is in its infancy… and who knows what AI scripts will look like in 5 or 10 years?
In the same context, and with regard to the most significant uses of the film industry on which we can fully rely in “artificial intelligence”, he underlines that “it is too early to know the most important uses of artificial intelligence artificial in film production”. ” He adds:
I think in the long run it will be as groundbreaking, if not more so, than CGI (computer generated imagery). I can see how AI could be used by directors to test what a shot would look like without filming it first. I can also see how an actor’s performance could be improved if he wasn’t emotional enough, for example. I can see how scenes could be reworked or recreated after filming with a faux deep technique and no actors on location, and also no set at all! I can see how a first draft of a script can be written using AI, and in the near future we can provide AI feedback on this script and write a much better second draft, and then a third and a fourth draft until we have a final draft that everyone is happy with.
He concludes his interview with Sky News Arabia by saying: “I fear that artificial intelligence is able to write a script with enough time, and is able to create actors and digital groups to produce this text, and get it ready for the public to watch without anyone needing to work on it. With the exception of people who work with artificial intelligence…I think it’s going to be a very sad day for all of us.
Is this an opportunity for filmmakers?
For his part, Eric Patrick, Associate Professor in the Department of Radio, Television and Film at Northwestern University, said in exclusive statements to Sky News Arabia:
Generative AI is still in its infancy. Artificial intelligence technologies and applications will be of great help to filmmakers. But it will also make some jobs obsolete, the same way computers and software like After Effects and special effects have made it easier for everyone.
He notes that “artificial intelligence in this context has made animation more accessible to people who were not able to do it before (..) This will help individuals create their visions more easily, while making cinema harder to make money.
He explains that the long-term outlook is perhaps a little bleaker, adding: “I expect most industries, including the film industry, to question their existence in the future at the light of artificial intelligence.”
He continues: “Much of this will depend primarily on public policy (the environment that regulates the uses and employment of AI), but bearing in mind that it is expected that most governments will not will not be motivated not to regulate AI because they do not. wanting to fall behind others in the race for dominance This does not bode well for workers’ rights.
important role
For his part, an expert in information technology from the United States, Dr. Ahmed Banafa, underlines in statements exclusive to “Sky News Arabia”, that “it is certain that the tools of artificial intelligence have the capacity to play an important role in the future of the film industry, so that these tools can create new content, including images, characters, videos and even entire scenes, based on training data.
Here are some of the ways AI tools can be a “gagged horse” in the film industry:
Content creation and reflection:
AI tools can help filmmakers generate new ideas and content. By training AI models on movies, scripts, or other creative work, they can create new scenes, characters, or stories that match specific criteria.
It is for this reason that Tom Hanks declared that his work would survive his death. It can help inspire filmmakers and open up new avenues for storytelling.
default build:
The film industry is increasingly adopting virtual production techniques; Real-time rendering and virtual environments are used while shooting. AI tools can help create detailed virtual settings, landscapes, cities or even crowds, enhancing the immersive experience and reducing the need for physical production.
Realistic:
AI tools can help with realism, allowing filmmakers to better understand what a scene will look like before production begins, by creating rough visualizations based on script descriptions or storyboards. camera angles, lighting and compositions for the shots.
Automated text analysis:
These tools can analyze scripts, identify story structures, detect patterns, and provide insight into things like character development, dialogue, and pacing. It can also help filmmakers evaluate scripts and make informed decisions during pre-production.
Create action content:
These tools may also generate actionable content; such as landscapes, cities or creatures, depending on certain criteria or rules. As a result, it can be especially useful for fantasy or sci-fi movies that require unique, fantastical worlds. AI algorithms can also create variations and iterations of these elements, giving filmmakers a range of options to choose from.
Specialized experiences:
AI tools can analyze user data and preferences to create personalized cinematic experiences. By leveraging artificial intelligence, filmmakers can dynamically change film elements such as characters or plots; To cater to individual viewer preferences, potentially enhancing engagement and enjoyment.
“While AI tools can augment and automate certain aspects of filmmaking, they are unlikely to completely replace the creative roles of writers,” Banafa tells Sky News Arabia.
“Filmmaking involves complex decision-making, emotional storytelling and artistic vision, which are areas where human creativity excels. AI tools can serve as valuable assistants, but they cannot replicate perspectives and imagination that screenwriters and directors bring to their craft,” says Banafa.
He notes that “AI is more likely to complement human creativity and improve productivity rather than replace filmmakers entirely. As with previous technological developments, new roles may emerge and filmmakers may need to acquire additional skills to leverage the potential of AI tools.” effectively”.
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