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WorldAsiaThe creative economy will drive the transition to a new qualitative standard of living

The creative economy will drive the transition to a new qualitative standard of living

creative enterprise

“There is an imbalance here. The higher the income, the higher the demand of the population for the satisfaction of non-primary vital needs and for the quality of life, services, goods should be, – says Sergey Novikov, head of the presidential administration for projects public.

What a creative economy is is still poorly understood, even by those who work in it. The general opinion is that it is a company that employs traders who create a cultural product. This includes everything related to cinema, museums, fashion, gastronomy, souvenirs, improvement of public spaces, computing, design, architecture, fine arts, The advertisement.

Today, the labor effect of the creative industries is difficult to assess due to the lack of codes for their economic activity. Sometimes these entrepreneurs do not aim to make a profit at all, often they do not have factories, land, etc., so it is difficult to measure their material contribution to the economy of a particular region. There are numbers, of course. So, in Primorye, 6% of small and medium-sized enterprises work in creative industries.

– More than seven thousand people participate. The turnover of this sphere is 44 billion rubles, – the governor of the region Oleg Kozhemyako quoted the data.

The share of the creative economy in the country’s GDP is around five percent, and the goal is to increase it to six by 2030.

– And since there is a goal, then there are tools. For example, the creation of the presidential fund for cultural initiatives directly affects the increase in this figure, because we are injecting funds into the creative economy. So, in Khabarovsk, an animation school was supported with 20 million rubles, and children had the opportunity to study this direction, and then work in the Dreamlet studio. It is hoped that they will not leave the Far East region, but create cartoons for Russia and Asia. As a result, the share of the creative economy will grow,” says Roman Karmanov, General Director of the Presidential Fund for Cultural Initiatives.

North leading

The Republic of Yakutia is recognized as the most creative region in Russia in 2022. The cluster “Quarter of Labor” operates there, whose residents are 70 companies. By 2024, their number should increase to 150, the total number of jobs will be 1250. Yakutia cinema has already entered the international market. The region is also the leader of the Far Eastern Federal District in the export of IT services.

The development of industry here began after a few years ago the subject bet on the non-primary sector of the economy. The government of the region has set itself the task just like that: to seek opportunities for economic development everywhere, except in the mining sector.

– Our approach differs in that we focus on increasing the share of creative activities in general in the economy. After all, they are not only in the creative industries, but also in the traditional industries. And where their share is higher, there is greater competitiveness, a greater chance of success, and a greater commercial scale. After all, it is people engaged in design, marketing, branding, analysis that create added value, ”said the head of Yakutia Aisen Nikolaev.

Take a swing in China

During the WEF-2022, the director of the Center for the Development of the Territories of the Amur region, Petr Strelets, admitted that this region is hopelessly behind in the creative industries. And how are you doing now?

What is a creative economy is still poorly understood, even by those who work in it

– We create! We have received approval from the Ministry of Culture of the Russian Federation to fund the construction of a creative cluster. This year we will start the design, commissioning is planned for 2025. Focal points have already been identified in the strategy for the development of the creative industry in the Amur Region, he said.

In the region, they decided to engage closely in industrial design and the creation of a communication platform for computer scientists. At the same time, they are not afraid of competition with specialists from Yakutia. According to Peter Strelts, it will help that the Amur region is located on the border with China, where there is a very strong demand for creative industries, including industrial design and fashion. He believes that the border area can help China “pack its bags”.

went to the cinema

One of the undeniably creative industries is the film industry. Once upon a time, Primorye seriously intended to develop it, he was even promised a film studio on Russky Island. But it seems that the region has already lost leadership in this area to Yakutia. In addition, now in the northern republic they will create the only full-cycle multifunctional cinema pavilion in the Far East.

– For us, with our short summer, and therefore a season of short films, this is a very important project. The film pavilion was included in the master plan of Yakutsk, which we will defend before the president, – said the head of the republic, Aisen Nikolaev.

But in another Primorye, he preceded all the subjects of the Federation. In 2017, the region was the first in Russia to use a discount – the allocation of subsidies to filmmakers for the reimbursement of costs under certain conditions. In other words, the authorities of the region financed the filming of the film “On the District” in Vladivostok.

– In 2017, it was 15% of the film’s production costs. Today, Primorsky Krai is ready to repay 20-40%, – says Natalya Shakhnazarova, executive director of the Association of Film and Television Producers.

This year, the discount system also begins to work in the Republic of Buryatia – ten million rubles have so far been allocated for this purpose from the regional budget.

However, these are only first steps.

– Among the problems facing the film industry in the macroregion are the lack of a material and technical base, the underdevelopment of infrastructure, the lack of film studios, equipment, the lack of activities aimed at promoting film projects of the Far Eastern Federal District, the need to make a decision on refunds, – admitted the head of the Far Eastern Film Commission and the artistic director of the state film company “Sakhafilm” Alexei Romanov.

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