right to security
That is, the right to be protected against marketing of goods and services hazardous to life and property. The benefits of the goods and services purchased should not only satisfy their immediate needs but also serve their long-term interests. Before buying, consumers should emphasize the quality of the products as well as the guarantees of the products and services. They should preferably buy quality marked products like ISI, AGMARK etc.
right to information
That is, the right to be informed about the quality, quantity, potency, purity, standard and price of goods so as to protect the consumer against unfair trade practices. The consumer should insist on getting complete information about the product or service before making a choice or decision. This will enable him to act wisely and responsibly and will also enable him to avoid falling prey to high pressure sales techniques.
right to choose
That is, the right to be assured, wherever possible, of access to a wide variety of goods and services at competitive prices. In the case of monopoly, it means the right to assure satisfactory quality and service at a reasonable price. It also includes the right to basic goods and services. This is because the unrestricted right of the minority to choose may mean denial to the majority of its due share. This right can be better exercised in a competitive market where a variety of goods are available at competitive prices.
locus standi
This means that the interests of the consumer will receive due consideration at the appropriate forums. It also includes the right to be represented in various fora constituted to consider the welfare of the consumer. Consumers should form non-political and non-commercial consumer organizations which may be represented in various committees constituted by the government and other bodies in matters relating to consumers.
right to seek redress
That is, the right to seek redressal against unfair trade practices or unscrupulous exploitation of consumers. It also includes the right of the consumer to fair redressal of genuine grievances. Consumers should complain for their genuine grievances. Sometimes their complaint may be of small value but its impact on the society can be huge. They can also take the help of consumer organizations for redressal of their grievances.
right to consumer education
That is, the right to acquire knowledge and skills to become an informed consumer throughout life. Ignorance of the consumers, especially the rural consumers, is mainly responsible for their exploitation. They should know their rights and exercise them. Only then real consumer protection can be achieved with success.
(pc topper)
Source: NCB.in
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