Christmas just got merrier for customers of Toys“R”Us® this year. Toys“R”Us® (a global retail brand for toys), which was launched by Tablez India in Bangalore last year and Mangalore recently, conducted the “Santa Is Me” giftathon and ‘Naughty or Nice’ campaigns from 3rd to 25th Dec 2018. This online and store level campaign gave kids the opportunity to get their wishes to come true through Toys“R”Us®.
The ‘Santa is Me’ campaign was conducted to make Toys“R”Us® the most beloved gifting brand in India and create a strong brand affinity. The unique concept adopted was to enable each child to ‘Play a Real Life Santa’ to his/her best friend and give them exciting prizes through Toys“R”Us®. Additionally, 2 lucky families got the chance to win an all-expenses-paid trip to Legoland, Dubai, while 5 families got Wonderla passes.
The ‘Naughty or Nice’ in-store campaign was conducted with a truly engaging activity bringing a true emotional connection between Santa Claus and children of Toys“R”Us® customers. During the campaign, children got to meet Santa and answer his question on whether they had been naughty or nice this year. Kids then made a wish by putting a Golden Heart (Nice) or Red Heart (Naughty) in the Wishing Well. A lucky set of five children got a chance to win their heart cherished prizes.
The winners of the two campaigns are:
a) ‘Santa is Me’ campaign – Master Aditya, Disoza (Legoland Dubai), Master Sarvani, Yan, Avinash, Sri Naiayan, Ms Shyama (Wonderla Trip)
b) ‘Naughty or Nice’ campaign – Ms. Meenashi, Master Nathan Philip, Sean, Vishesh, Hrushi Vedant (Winners in Vega Mall, Bangalore), Ms. Keeva, Master Ashrit, Kushal, Kaustubh G., Master Aarav Sinha (PMCB), Master Sidh, Ms. Vaishnavi S., Anika, Artha, Ananya (Mangalore)
Tablez, the organized retail arm of retailing giant Lulu Group International, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. The company has signed master franchise agreements to bring brands like Springfield, Women’secret, Toys”R”Us and Babies’R’Us to the country. Tablez also recently signed a strategic cooperation agreement with Chinese lifestyle brand YOYOSO to bring its stores to India. In the F&B space, Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Peppermill. Tablez currently operates in more than 60 outlets globally and plans to expand to 250 outlets by 2021.
About Toys“R”Us® & Babies “R”Us:
With more than 65 years in the toy business Toys“R”Us® Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. With merchandises sold globally, Toys“R”Us® is known as the toy authority for generations of parents and children alike. Founded by Mr Charles Lazarus, Toys“R”Us® revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper. With a strong portfolio of e-commerce sites, the company provides shoppers with a broad online selection of distinctive toys and baby products. The company is headquartered in Wayne, New Jersey. Toys“R”Us® embodies ideals that are focused on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff. Featuring its iconic mascot Geoffrey, the Giraffe – who was introduced in February 1960, along with the catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us® Kid” – Toys“R”Us® is one of the most recognized and beloved brands in the world.