Mr. Khaled Mubarak Al-Kuwari, Director of Marketing and Communications at the Qatar Football Association, affirmed the federation’s keenness to actively participate in organizing football events during the blessed month of Ramadan, considering that this stems from the social responsibility that the federation has always attached great importance to through many programs that it adopts from In order to enhance the concept of communication with the community and support the practice of sports in general and football in particular as part of the country’s vision 2030.
Khaled Al-Kuwari said in an exclusive interview with Qatar News Agency (QNA) that the role of the Qatar Football Association in football activity during the holy month is embodied in participating in organizing three of the most important Ramadan football tournaments, on top of which is the Saleh Saqr tournament, which is one of the oldest and oldest tournaments in Qatar. And the Cup Championship, which has become very popular and widely participated, in addition to the Ramadan Press Championship, which is the annual meeting of media men.
The Director of Marketing and Communication did not rule out that the federation would directly organize a Ramadan tournament in the coming years, especially if the tournament was in line with the federation’s strategy and vision, which is based on giving young people the opportunity to practice football, similar to many ministries and various agencies in the country that organize events and tournaments. In various sports, not just football, during the holy month, as the federation officials believe that sports activity during the holy month is a bridge for communication with civil society institutions.
He stressed that the Qatar Football Association is considered one of the leading federations in terms of social responsibility by adopting programs that have achieved many awards on the continental, regional and local levels, similar to the “Kora Time” program, which achieved the Asian Dream award and the best initiative award in the field of social responsibility, as this success comes from The great support that community programs receive from His Excellency Sheikh Hamad bin Khalifa bin Ahmed Al Thani, President of the Federation, and the Board of Directors of the Federation.
Al-Kuwari explained that the federation aims to spread positive values for practicing and playing football, inspiring and encouraging young people to promote these values, in addition to linking all segments of society with football and targeting youth and young people in particular in all activities and events that it carries out as the future generation and a mine of talents that enhance The renaissance of football in the clubs that constitute the main tributary of the national teams.
Al-Kuwari pointed out that the federation builds bridges of communication with many community institutions through various activities it carries out, including continuous visits to the Orphan Care Center (Dreama) and the Shafallah Center for Children with Special Needs and visits to children in Al-Amal Cancer Hospital, in addition to the great interest in students in schools and universities. As the federation organizes a special league for schools and another for universities, in addition to leagues for different communities, as it is possible that the organization of these leagues coincides with the blessed month of Ramadan in the coming years if the opportunity arises, stressing that all the directions that the Qatar Football Association undertakes are Confirmation that it is part of society that must communicate with civil society institutions in order to achieve integration between all sectors.
And about the Qatari presence in the continental committees, after the Asian Football Confederation approved the appointment of ten Qatari cadres and representatives of the Qatar Football Association, within the permanent committees in the new session 2023-2027 .. Al-Kuwari said: The presence of a constellation of Qatari competencies in the continental committees comes as an extension of the Qatari presence At the international level, with the presence of His Excellency Sheikh Hamad bin Khalifa bin Ahmed Al Thani as a member of the FIFA Council, and Mr. Hani Ballan, Vice-Chairman of the Referees Committee in the International Federation, who was named Chairman of the Referees Committee in the AFC for the next session until 2027 after he was Vice-President in the years past.
added: "The AFC approved the presence of His Excellency Sheikh Ahmed bin Hamad Al Thani as a member of the Federations Committee, Mr. Mansour Muhammad Al-Ansari as a member of the Finance Committee, Mr. Ahmed Khalil Al-Abbasi in the Competitions Committee, Dr. Abdulaziz Jaham Al-Kuwari as a member of the Medical Committee, Mr. Fahd Thani Al-Zaraa in the Technical Committee and Mr. Talal Mohammed Al-Kaabi in the Development Committee, Ms. Dana Al-Nuaimi in the Legal Committee, and Mr. Khalifa Saleh Al-Haroun as a member of the Marketing Committee, while I am personally honored to be present in the Media and Communication Committee".
Al-Kuwari went on to say, during his interview with QNA: This active presence, which is the largest in terms of the number of members joining the Asian Football Confederation, confirms the great position that Qatari cadres and competencies have reached at the sports level, as Qatar now has high administrative expertise at the level. The level of sports leadership, which is one of the most important gains from hosting and organizing tournaments and sporting events that the State of Qatar witnessed during the past decades, culminating in the historic hosting of the FIFA World Cup Qatar 2022, in addition to the many programs and initiatives presented by Qatari sports in general and football in particular. All levels.
Al-Kuwari spoke about the marketing experience through the promotional campaigns carried out by the federation during the participation of the first Qatari team in various continental and international events over the years leading up to the first appearance in the Qatar World Cup 2022 .. He said: After our team was crowned champion of the 2019 AFC Asian Cup for the first time in History, we developed a marketing and media strategy concerned with how to benefit from the gains of the coronation in the continental championship, with the aim of promoting the national team and its players abroad and introducing Qatari football during the occasions in which the national team participated after the Asian Cup, whether in the Copa America 2019, and then the legal participation in the European qualifiers for the World Cup. Then, and then the 2021 Gold Cup, until we reached the FIFA World Cup Qatar 2022, and the promotion process took various forms, most notably organizing events in the cities where the team played the tournaments, in conjunction with a campaign through various communication platforms by providing renewable and distinct content that addresses the masses.
Al-Kuwari concluded: The Qatar Football Association is moving towards continuing its active role in society through various activities and organizing tournaments that ensure linking football to various segments, while the focus during the coming period in marketing aspects will be on continuing promotional campaigns coinciding with the 2023 Asian Cup finals that it will host. Doha early next year 2024.
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