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Tuesday, May 20, 2025

Reshaping Perspectives and Catalyzing Diplomatic Evolution

British objection to Microsoft takeover of Activision

“Microsoft’s proposals, approved by the European Commission, will allow the American technology company to define the terms of the video game market for the next 10 years”, said Sarah Cardell, director general of the Autorité de la concurrence and markets, in a press release.

The European Commission, which approved the acquisition deal on Monday, demanded that Microsoft comply with measures proposed by the tech giant, in a bid to ensure competition in the market for video games playable via streaming platforms.

And Cardel said these measures “will replace a free, open and competitive market with one subject to permanent rules regarding the games provided by Microsoft, the platforms you sell to it and the conditions of sale”.

She added: “We understand that the European Commission has the right to present a different view and we respect that, but the UK Competition Authority is committed to their decision.”

On April 26, the British authority stopped this transaction, deeming it harmful to competition in the field of cloud games.

Microsoft announced at the time that it would appeal the decision in the UK courts.

In 2022, the company that owns the “Xbox” video game brand began its bid to establish the world’s third-largest gaming company by acquiring Activision Blizzard, the developer of the popular “Candy Crush” and “Call of Duty” games. “, which raised concerns about the fight against monopolies in the world.

On Monday, the European Union’s antitrust authority approved Microsoft’s $69 billion acquisition of Activision Blizzard, saying the US software giant’s “remedies have eased their competition concerns.”

The European Commission said Microsoft offered European consumers 10-year free license agreements and cloud game streaming services to stream Activision games on PCs and consoles.

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Arab Desk
Arab Desk
The Eastern Herald’s Arab Desk validates the stories published under this byline. That includes editorials, news stories, letters to the editor, and multimedia features on easternherald.com.

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