The screenwriters’ strike reflects, in the words of the Financial Times’ chief economics commentator, John Gapper, “widespread job insecurity and fear of technology”.
In an article in the British newspaper, Jaber refers to an invitation to producers in the list of requests submitted by the American Writers Guild, which is related to the need to allow “only humans” and not “intelligent chatbots” to ‘”write or rewrite literary material”!
Accordingly, a series of questions are asked; Among them, do AI applications pose a real threat to “scriptwriters” and creators in general? And to what extent is the “entertainment” industry affected in this particular context? And to what extent can these applications drive art and media in general in the future?
Jason Squire, professor of film arts at the University of Southern California, said in exclusive statements to “Sky News Arabia” that:
- Generative AI has great potential in the world of entertainment.
With the introduction of apps like ChatGPT, the potential is serious and potentially dangerous for creators.
How to regulate the use of artificial intelligence is one of the crucial issues in the current Hollywood writers’ strike.
And the expert, specializing in the field of entertainment, goes on to say: “Does the use of artificial intelligence have a place in creative writing?! Some people think that the use of applications of artificial intelligence is an insult to writers, and contradicts the creative impulse that is the basis of all means of entertainment”, noting that synthetic intelligence is still in its infancy and that it would be great if the software industry entertainment takes care of it.
Returning to the Financial Times’ chief business commentator, he says: “To draw attention to the fact that you think software can do some of your work is a bold bet, but the screenwriters have a clear imagination and reason to not be sure.”
But at the same time, he believes that “screenwriting is not one of the professions that economists expect to see completely disrupted by artificial intelligence soon”. Entertainment and media are only in the middle of the sectors likely to be affected, with administrative and legal services provided. , according to Goldman Sachs.
Limits of the impact of artificial intelligence
An information technology expert from the United States, Dr. Ahmed Banafa, says in statements exclusive to “Economy Sky News Arabia”:
- Artificial intelligence can have a huge impact on screenwriters in many ways.
One of the most notable methods involves using AI algorithms to analyze and create story ideas, characters, and plots.
These algorithms can analyze existing movies, TV shows, and scripts to identify patterns and trends that can be used to create new content.
- For example, AI can be used to analyze popular movies and TV shows to identify commonalities; Such as character traits, plot twists and storylines, which resonate with the audience. This information can then be used to inform the development of new scenarios.
In light of this, Banafa answers a question about whether writers face “job insecurity?” He says :
- AI can help writers and screenwriters with some aspects of their work, and is unlikely to replace them entirely.
AI algorithms can analyze data and create content, but they lack the creative intuition and emotional depth needed for truly great writing.
He adds: In the case of screenwriting, AI algorithms can be used to analyze existing content and generate ideas, but they cannot replace the unique voice and perspective of a human screenwriter. The best storylines require a deep understanding of human emotions, relationships, and experiences, as well as a creative vision that cannot be replicated by an algorithm.
He continues: “AI applications can create new job opportunities for writers and screenwriters. For example, as personalized recommendations become more important for streaming services, there may be greater demand of writers who can create engaging, engaging content that appeals to a specific audience.”
He points out that AI can automate certain aspects of writing, such as formatting and editing, which can reduce the need for some entry-level work, adding, “It’s important to remember that Writing is a complex and delicate skill that requires more than just technical skill. Best Writers They are the ones who can tap into their experiences and emotions to create something truly unique and powerful, something that AI cannot. probably won’t happen again anytime soon.”
Regarding the impact of artificial intelligence applications on the “entertainment industry”, the information technology expert from the United States indicates in his interview with “Sky News Arabia Economy”, that the Artificial intelligence applications have had a significant impact on the entertainment industry in recent years, reviewing a few examples. On how to use artificial intelligence, as follows:
Personalized recommendations: AI algorithms can analyze user data, such as viewing history and preferences, to provide personalized recommendations for movies, TV shows, and music. It can therefore help users discover new content that they are likely to enjoy and can increase engagement and retention for streaming services.
Content creation: AI algorithms can analyze existing content to identify patterns and trends that can be used to create new content. For example, AI can be used to create new music, art, and scripts for TV shows and movies.
Production efficiency: AI can be used to automate some tedious aspects of production, such as planning and logistics. This can help reduce costs and speed up production schedules.
Post-production: AI can be used to automate some of the time-consuming aspects of post-production, such as color correction and visual effects. This can help reduce costs and speed up the post-production process.
Audience analytics: AI can be used to analyze social media and other online activities to better understand audience behavior and preferences. This can help studios and production companies make informed decisions about what content to produce and how to market it.
He concludes: “Artificial intelligence applications have the potential to simplify production, reduce costs and improve the audience experience in the entertainment industry. However, there are also concerns about the impact of AI on jobs and the creative process, as well as ethical considerations regarding the use of AI in content creation and distribution.
Given the recent strike, “The Writers Guild of America wants to stop using its members’ labor to train AI, and wants them to be paid to rewrite the production of AI as if it were the their”.
Creative jobs are ‘vulnerable’
Associate Professor of Creative Industries Management at Metropolitan University of Toronto’s College of Creative Industries, Future of Live Entertainment Center Director Louis Etienne says in statements exclusive to “Sky News Arabia Economy”:
- Creative workers have always believed that their work is somehow immune to the threat of AI.
*Many now realize that algorithms can create anything from original images used in movies, harmonies and lyrics in music, lines of code in video games, to intricate paintings or detailed narratives for comics.
In addition to immediate intellectual property concerns, the fear is that artificial intelligence could eventually replace many workers across all creative industries.
“In the short term, we are likely to see organizations using AI to support non-creative activities and administrative functions such as accounting, logistics and human resources,” Etienne believes. “However, in the long term, the algorithms themselves are called upon to enter the heart of their production and pose a serious threat to creative positions.
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